Ather scooter to be available on Flipkart after companies enter partnership

Electrical two-wheeler producer Ather has signed a take care of Flipkart to permit clients to purchase the scooter from the e-commerce platform. Ather’s chief enterprise officer Ravneet Phokela made the announcement in a LinkedIn submit and stated that this system is at present being piloted within the Delhi-NCR area.

“We’ve entered right into a partnership with Flipkart to launch the Ather Power 450X Gen 3 scooters on the Flipkart platform. We’re initially piloting this in Delhi NCR, and can roll out to the remainder of the nation quickly. Thrilling stuff and plenty extra to return,” stated Phokela within the LinkedIn submit.

Replying to a person on the platform, Phokela clarified that this isn’t meant to interchange the corporate’s offline channel and that Ather plans to develop its distribution footprint to 90 cities and 120 Expertise Centres by 2023.

“We aren’t anticipating an unaware buyer to find Ather 450X on Flipkart and place an order there. They’d invariably go to an Expertise Centre, take a check journey, get a really feel for the product after which place an order. Alternatively, an conscious buyer is likely to be snug putting an order on Flipkart as a result of he/she has already been by way of an offline buy journey,” added Phokela.

In line with Monetary Specific, Flipkart co-founder Sachin Bansal had invested $23 million within the electrical two-wheeler firm’s Collection D spherical of funding in 2020. Bengaluru-based Ather Power was based in 2013 however solely introduced its first scooter in 2016. The corporate took one other three years earlier than it started delivering the scooter in 2019. Since then, the corporate claims that it has offered over 50,000 scooters.

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