Filmmaker Aanand L Rai has revealed why he ‘failed miserably’ whereas making Raksha Bandhan. In a brand new interview, he stated that he was ‘fallacious in differentiating between the audiences’. The filmmaker additionally added that he ‘went too good’ with Raksha Bandhan. Aanand additionally spoke concerning the ‘technique’ he used for Raksha Bandhan which failed. (Additionally Learn | Raksha Bandhan field workplace week 1 assortment: Akshay Kumar movie collects ₹ 37.5 crore)
Raksha Bandhan launched in August this 12 months. The movie stars Akshay Kumar, Bhumi Pednekar, Sadia Khateeb, Sahejmeen Kaur, Deepika Khanna and Smrithi Srikanth. Raksha Bandhan is a narrative about Lala Kedarnath (Akshay) and his relationship together with his 4 sisters. It focuses on his efforts to get his sisters married and tackles points resembling dowry and physique shaming. The movie earned round ₹37.50 crore in week one in all its launch.
In an interview with information company PTI, Aanand stated, “I used to be fallacious whereas making Raksha Bandhan once I thought let me give them one thing which is extra of India and let me cater to the viewers within the B and C tier cities. I used to be fallacious in differentiating between the audiences. That is not my job. I ought to focus extra on the story quite than deciding on the viewers whom I need to cater to. That is my studying. We’re battling the identical factor and looking for out what story will have interaction the viewers at this second and on this section. Put up-pandemic we have now failed the viewers with that. Possibly, I went too good with Raksha Bandhan. I used to be making an attempt to place it in a bracket and that is fallacious.”
“It was my quickest movie however I relished it. I by no means made this movie in a rush. I had enjoyable. However I am considering laborious about what did not work. And I’ve understood that in Raksha Bandhan, the beginning, center and ending, the highs and lows, all the things was structured. Sadly, its feelings had been additionally formatted, which used to work and I assumed it could work once more. However was I dishonest? No, I used to be not. I used to be not residing it superficially. There was a method which failed. I used to be all the time gutsy and by no means performed secure. However I believe subconsciously I attempted to try this with Raksha Bandhan and I failed miserably. I’ve realized that I ought to carry on doing the gutsy work, with out considering of ₹200 crore or ₹300 crore,” he added.
Aanand stated that it’s nonetheless the story that runs the present and cited the instance of Drishyam 2. “All of us thought folks wished to observe an enormous spectacle, however then we noticed Drishyam 2 working. So, it is the story. It was by no means about stars, not less than for me. My basis was created by R Madhavan and Dhanush and the viewers was watching these movies,” he added.
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